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Upstate Businesses Join Set Free to Change Lives This Holiday Season
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5 Min Read
Nov 20, 2025



A record 29 businesses are hosting Set Free Christmas Trees this year across the Upstate. Set Free Christmas Trees give the community a simple, beautiful way to support local shops and make a global impact.
From coffee shops and wellness studios to restaurants, car dealerships, banks, and wineries, these businesses are displaying trees adorned with Wella elephants, handmade ornaments created by young women rescued from slavery in India.


Whether you're grabbing a latte, picking up dinner, or stopping in for an appointment, you may spot a Set Free Christmas Tree and have the chance to take home an ornament that truly changes lives. Check out this map to find a Set Free Christmas Tree near you!


Every holiday season, Set Free partners with local businesses to share the story of freedom, restoration, and hope. Each Set Free Christmas Tree is decorated with Wella elephants, colorful ornaments crafted in our vocational tailoring program in India.


Each ornament is:
Shoppers can purchase ornaments directly from the tree by scanning a QR code displayed at every tree. Pick your favorite ornament and make a $20 donation to Set Free using Venmo or a credit card. It’s a quick, simple way to make a global difference.


These 29 Upstate businesses are proudly hosting Set Free Christmas Trees in 2025:


The Set Free Christmas Trees don’t just brighten lobbies, counters, and storefronts—they spark meaningful conversations, inspire generosity, and deepen the connection between Upstate businesses and their communities.
At Spill the Beans, Owner Abram Curtis says the partnership began simply because a friend asked if he could set up a tree. With a personal connection to missions through his parents, he quickly saw how naturally the display fit. With locations in the heart of downtown Greenville and Spartanburg, many customers hear about Set Free for the first time. He says customers love the elephants—so much so that they sell out quickly—and his own daughter has started a collection. “She also loves telling anyone who seems interested that they are made by little girls who have been rescued from slavery.”
At Tropical Grille, the heart behind the tree aligns beautifully with the heart behind their brand. “At Tropical Grille, we’ve always believed our purpose goes beyond serving great food — it’s about serving people,” shares Rachel Thomas, Director of Operations. Because faith and community are core to their mission, joining Set Free felt like a natural extension of who they are. “Through our fundraising campaign and the Set Free Christmas Trees, we’re helping provide meals for children who’ve been rescued, which feels like a natural extension of what we do every day.” Their guests have responded with enthusiasm and curiosity. “The trees aren’t just beautiful decorations — they tell a story. Seeing the ornaments has inspired guests to ask questions, learn more, and get involved.”
For Steve White Auto Group, displaying a Set Free Christmas Tree reflects the values they operate by every day. Torah Fields, Digital Sales & Marketing Director, says, “Our commitment to Professionalism, Integrity, Family, and Excellence guides every decision we make. Partnering with Set Free allows us to live out those values in a meaningful and tangible way.” Customers frequently pause to learn more about the ornaments and their story. She adds that many customers connect personally with the mission, leading to heartfelt reflections and genuine conversations. "For us, this initiative isn’t just a partnership," she says. "It’s a shared commitment to doing what’s right and striving for excellence in the lives of the people around us.


Every Wella elephant ornament purchased directly supports Set Free’s work around the world:
When you take home a Wella elephant, you’re doing more than decorating your tree—you’re helping transform a life.


This initiative beautifully blends local love with global purpose. When you support these businesses, you’re also supporting the courageous young women who crafted the ornaments—and the communities Set Free serves.
Stop by a participating location, choose the ornament that speaks to you, and scan the QR code to complete your purchase in seconds.
It’s one small holiday choice that creates real, lasting change.



See how far your dollars go in making an impact in the lives of others.